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Is your business, practice and brand in front of your clients when they are searching "divorce"?

Posted By Vicky Townsend, Friday, July 29, 2016

In 2016, we saw a change in online searches for the term "divorce"...when we researched the term "divorce" across the entire world, we see what has been "typical" trends in the United States, but this year is different and the economy may have something to do with it. In the past 12 months, there has been a surge in searches for "divorce" in March through May (June is not available as of this writing). If you look at the rest of the world, the search calendar differs. Typical search behaviors have shown that people search for divorce after the first of the year (the holidays are over, it's a new year, time for a change) and in the late summer/early fall months (summer is over, kids are back in school, time for a change) So why the change this year? It could have something to do with the stock market (luckily recovering quickly after Brexit news) and the rising home prices. Why? Because for the first time in a long time, couples have equity in their homes, and money in their accounts, and can finally afford to consider a divorce. Will this trend continue? Who knows, but information is power. The economy is a powerful factor when couples contemplate divorce, and kids going off to college may impact that decision as well.

With this information, you can plan your blogs, google ad campaigns, marketing and social media campaigns.

For information about how you can find the search terms that your clients are searching for, join us for our NADP Business Building Live Monthly Workshops, where we will show you how YOU can create your own "smart" marketing calendar for your divorce practice. 

Tags:  Business Development  Divorce  Vicky Townsend 

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