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How to Use Your NADP Membership to Grow Your Business and Your Brand as a Divorce Professional!

Posted By Vicky Townsend, Tuesday, August 1, 2017

I wanted to take this time to share a few ways you can use the NADP to grow your business connections, and to grow your brand as someone that has a real expertise in working with divorcing clientele. Your NADP membership can be used in so many ways that I thought I’d list some of them here. If you have any other ideas, shoot me an email! I will add them to the list (and give you a shout out!).

  1. Meet your members!  Take some extra time and get to know the people in your chapter. And when I say meet, I mean MEET them. Go to lunch, have a cup of coffee, a glass of wine, share a meal. Oh yes, and you must know that we adopt the “givers gain” theory of business referrals. In other words, what can you do for them, who can you introduce them to, and how can you help them solve a problem? When you are a member of the NADP, one of the most important things you must do is let each member (through your ED talk or through your elevator introduction) know what it is you can do for their client(s) going thorough divorce. It is in meetings like these that you will get to explore the industry, and get to know your fellow chapter members, in a much deeper way.
  2. Create your wish list! Who do you want to get to know? Is there a great attorney, financial advisor, or mental health expert that you’ve always wanted to meet? Having the NADP in your pocket is a great way to shift the conversation from “here’s why I should be your real estate agent” or “let me handle all of your money and this is why,” to “I have something that I think may be a good fit for your business…Let me tell you about the NADP…How about joining me for lunch/breakfast? I’ll pick you up!” Imagine having your dream resource in your car for a 30-minute drive to your meeting! You have the opportunity to build relationships each and every month with those business partners that will be created out of “here’s what I can do for you” instead of “what’s in it for me!”
  3. Invite your best resources to your chapter meetings. Don’t be afraid! (And if you do a good job and are your best self, you’ll never have to worry!) Keep your name and friendly smile in front of your best resources and referral sources each month. You have no idea how easy it is to refer the last nice/great guy that your contacts have run into. Make them a part of your monthly meetings and always remind them that you are available to help their clients as they go through the divorce process.
  4. Brand yourself as a divorce professional to your existing contact list. Being top-of-mind awareness is TOUGH! If you’ve taken my toothpaste test, you know what I mean! So, how do you stay top-of-mind? Post on Facebook, on LinkedIn, and any other social media sites you engage in, regularly. Let them know that you are attending your monthly meeting of the National Association of Divorce Professionals where you learn how to care for your clients that are going through the divorce process. 
  5. Become a part of the team! You can get involved by becoming a leader, joining a committee, becoming a membership liaison, or a chapter ambassador. If you want to be a professional that has an expertise as a divorce professional, and one that holds a leadership role, then the NADP will give you that chance! There are lots of ways you can get involved! Ask your leadership team for more details. 
  6. Make sure your NADP profile is updated and lists a direct link to your website, email, and to your social media handles. Also, remember to add our NADP member seal to your website with a link back to ours. When we create a spider web of links going back and forth to each other’s website, it creates an algorithm for Google to see that we are the one-stop shop for divorce, making our directory something that will pop onto the first page of Google searches organically. 
  7. Join our monthly workshops to help you grow your business via the Internet. I promise they are worth your time! You can learn how to make your LinkedIn profile the very best it can be, how to use Facebook, and so much more. Best of all, they’re free! And if you can’t attend, or want to refer to a previous workshop, you can find past recordings on our website. We will be bringing in other experts to help you and your business, so make sure you are engaged and involved!

I hope these tips are helpful for you. If you have any other ideas, please shoot me an email so I can add them to our list! I can be reached at Vicky@TheNADP.com

 

Here’s to your business success!

Tags:  NADP Membership  Professional and Business Development  Uses and Advantages  Vicky Townsend 

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