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Improve Your Digital Footprint

Posted By Content Bacon, Thursday, December 20, 2018


All businesses need to create an effective online content plan in our current digital-heavy culture, and divorce professionals are no exception


In the realm of divorce, referrals matter.


For instance, a Forbes survey of 188 divorce lawyers revealed that 96 percent saw over half of their more affluent clients ask them for referrals to other professionals within the industry.


So how can you up your online content game as a divorce professional? A valuable online presence can be crafted by investing in online content, like website or blog copy, social media presence, links on other sites, and more.


The content on your website needs to be clearly defined. For example, if you are a divorce lawyer, you’ll want to present information to potential clients about the divorce process. What they can expect and information they need to know.


Your social media presence also needs to be filled with relevant, current content. You don’t want to present potential clients with outdated sources of information. Social media is also a great place to share your blogs. On platforms like LinkedIn, you can share any affiliations you have, if you’re a member of NADP, share it. It will also show that you are networking with other professionals in the industry.


Here’s a look at how you can boost your chances to attract potential clients and leverage your web image effectively.


Start with a simple website


First and foremost, a professional website is a crucial component of your online presence. This is the one place where potential clients can find out all the information about you and what you do.


No matter if you’re a divorce attorney, financial professional, or mental health caregiver, you need a website. Start with the basics: a welcome message on the home page, an about page, and a contact page. If you have testimonials from previous clients, you can create a page for those as well.


Make sure you have a simple design and navigation is easy for your audience. While you may want to share your entire life story, think twice before having a ton of text on each page. Leads will want to see basic information about you and your business to get an overall picture of what you’re all about.


Don’t forget SEO


Leads should be able to search for your name or business name and see your website as one of the first results. So, make sure you also invest in search engine optimization (SEO) best practices when creating your website. This requires basic knowledge about which keywords your audience will search for and how to improve your location on that search engine results page (SERP).


Sometimes it’s worth investing in an SEO professional who can whip your website and keyword usage into shape.


For attorneys, it’s especially important to think about engaging organic keywords instead of those that include your business name. An example would be focusing on a search term like “divorce lawyer.” Then, make sure you include these keywords and valuable information about this topic throughout your website content.


Start a compelling blog or news section


Once you have your website created, consider starting a blog or news section. This component will feature regular articles, case studies, or press releases that your audience can read.


Not only does having a blog section provide your audience with valuable information in the divorce realm, but it also shows them that you are staying abreast to industry changes and care about what’s going on outside of your business.


This section can increase your credibility in the realm of divorce. It can also create opportunities to invite guest posters and other professionals to network and expand your reach even more.


Engage on social media platforms


These days, a social media presence is a must for any business. Facebook has a fairly simple and inexpensive ad program that targets your audience and effectively gets your content in front of them.


Disruptive Advertising says that the more active you are on these platforms, the more your local audience will engage with you. Moreover, when you’re trying to build both your client base and your online presence, making connections is key.


Write a regular email newsletter


An email newsletter is another great way to boost your digital footprint. Throughout the landing pages on your website, include a link where your audience can subscribe with their email address, and they’ll start receiving updates from you right to their email inbox.


This is effective because newsletters can serve as nice reminders that you exist, and when a person considering divorce finally decides to start reaching out to professionals for help, your name will be at the top of their mind.


The bottom line: the more content you put out there and the more content marketing channels you engage in, the better your chances become of connecting with your audience.


The National Association of Divorce Professionals (NADP) is a resource for all professionals in the realm of divorce. Our goal is to positively influence the divorce process through strategic alliances and educational resources for divorce professionals to better serve their clients. Become a member today to take advantage of all the resources we have to offer such as networking opportunities, access to educational and business resources, and a listing in our national directory.


The NADP is happy to announce its first annual conference, the NADP Experience 2019. This event will focus on marketing, education, and networking opportunities for divorce professionals and features a variety of guest speakers and sessions that are intended to help you serve your divorce clients better.


The two-and-a-half-day conference will be held from March 7th to 9th at the Westin Hotel in Fort Lauderdale Beach, FL. You’ll hear from a variety of experts in the industry from around the country, including marketing professionals who can help you craft an effective online presence and brand message.


You’ll also be able to learn everything you need to know about certification and education programs related to your profession. And the conference will be a great place to network with other professionals in the divorce industry.


Register early and save $200. Encourage your colleagues and other protentional new NADP members to take advantage of this special as well. We hope to see you at the NADP Experience 2019!

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