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One of the objectives of the NADP is to provide industry-specific resources with the goal that members may grow as professionals, and enhance their businesses. This will lead to a higher quality of service, as well as increased revenue.

 

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Top tags: Vicky Townsend  Business Development  communication 360  Divorce  Liz Becker  motivation  NADP Membership  Professional and Business Development  professional development  Uses and Advantages 

How Divorce Coaches Add Value to Other Divorce Professionals

Posted By Jennifer Warren Medwin, Monday, December 16, 2019

Divorce is not only a legal or financial dilemma. It is a whole life challenge that requires a client to make many decisions regarding themselves, their family, and their future. The dissolution of a marriage is an emotionally charged process that can be time consuming and difficult for all professionals working with clients in the process of ending their marriages. Many people overlook the impact feelings have on the divorce process and the importance of having the necessary professional support. Overwhelm leads to costly emotional and financial mistakes in divorce, which have long-term consequences for all parties involved

 

This is one of the many reasons that in 2013, the American Bar Association added Divorce Coaching to a list of alternative dispute resolutions. A divorce coach does not compete with an attorney, therapist, real estate agent, insurance broker, financial advisor, or parenting specialist. The skill sets of a divorce coach complement those of other professionals in the industry and help guide clients to make the best possible decisions for their future.

 

Many divorce professionals often feel stressed, exhausted, and overworked. By partnering with a divorce coach, productivity is enhanced leaving the other divorce professionals with less anxiety and more time. Here is why:

 

Divorce coaches:

  • Are highly trained, goal-oriented, and future-focused professionals who understand the business and emotional side of divorce. They know the process, understand what the client will experience, and where the tough spots will be.

  • Are a great referral source. Clients need services such as an attorney, therapist, real estate agent, insurance broker, financial advisor, or parenting specialist. Helping to create a strong team is beneficial for all parties involved.

  • Can offer non-legal services like walking clients through the practicalities of divorce and providing emotional support to the client which allows the other professionals to focus on their area of expertise such as law, finance, real estate, insurance, or therapy.

  • Can alert the client’s other professionals, if consent has been given, to any pertinent issues which assists in keeping the process moving.

  • Can speed things up because they help clients process their anger, frustration, or hurt so that they can refocus their attention on the legal and business aspect of the divorce.

  • Can accompany clients to meetings, mediations, or court hearings to take notes and provide emotional support, which enhances efficiency.

  • Assist clients in gaining clarity regarding their needs and concerns so they have a purpose and a goal to reach every meeting.

  • Foster credible and well-planned clients who are effective communicators so discussions are more focused, they can feel heard, and be a full participant in their divorce process.

  • Help strategize and organize all of the information that needs to be collected for the other professionals.

  • Brainstorm with clients so they make better decisions and are prepared for their meetings.

  • Provide the emotional guidance to clients that many other divorce professionals frequently find extend beyond their areas of expertise. Clients are more productive, less temperamental, and make better decisions.

  • Aid clients in making rational and logical choices. This assistance reduces anxiety, leads to less emails and voice messages, and intensifies listening skills.

  • Reduce the need of clients to have other divorce professionals alleviate their fears of the unknown, problem solve daily issues, and hold their hand.

  • Help clients learn skills and strategies to advocate for themselves with respect, dignity, and honor.

Divorce coaches are an invaluable resource to other divorce professionals. They prepare clients one step at a time to turn the emotional side of divorce into the business of divorce. With the guidance of a divorce coach, clients develop a strategic roadmap for the dissolution of their marriage, have help organizing for the process, and learn skills necessary to negotiate and to effectively communicate their needs, wants, and desires without being overwhelmed by their feelings. Together, divorce coaches and other divorce professionals share the same goal for their clients: to help them show up as their best selves, navigate efficiently through the divorce process with the least amount of emotional interference in their decision-making, gain insight, and create a life vision for themselves based on specific intensions. While achieving their clients' goals, divorce professionals who work with divorce coaches have clients who are more efficient, organized, and collected.

 

Jennifer Warren Medwin, MS, CDC, is a Certified Divorce Coach and a Supreme Court of Florida-certified family mediator based in Miami, Florida. You can find her online at seekingempowerment.com or reach her by phone at

305-302-9777 or by email at jen@seekingempowerment.com.

 

 

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Building Your Divorce Industry Network: 6 Tips for Building Professional Relationships

Posted By Content Bacon, Thursday, December 27, 2018

 

The referral and networking process deserves your focus. Here’s why it’s crucial in the professional sphere of divorce.

 

Networking is vital in any industry. However, in the delicate realm of divorce, it can be even more crucial for professionals.

 

Divorcing couples need many professional referrals. These family-related situations are stressful already, and they appreciate quality referrals even more.  They are dealing with the stress of their situation and can barely get through their day.  They need your support.  They need a village of highly capable professionals to help them through it all.

 

Because networking in the divorce sphere can be tricky, here are some tips for you to keep in mind, whether you’re a divorce lawyer, counselor, or financial professional in the industry.

 

1. Be proactive

 

Forbes said that they surveyed 171 divorce attorneys, and most of them (75 percent) expected clients to refer others to them throughout the next three years.

 

However, just because your client had an exceptional  experience, doesn’t mean they’ll automatically refer you to someone they know. The problem is that no one talks about their experience in the divorce process. It’s definitely not a fun topic to discuss.  This is a problem in the divorce industry.   When no one talks about their experiences, it’s difficult to rely on them for a referral.  That’s why working with trusted advisors for couples, i.e., the people that help them with other legal matters, people that work with them and their money, people that work with their mental health and well-being, and those that support them with their mutually held assets like their real estate and businesses, are great referral partners.

 

You have to be proactive about it. It’s ok to give people your card and let them know you’re taking new clients, whatever field you work in within the divorce sphere.  However, to be memorable, you need to let them know what problems you solve in divorce matters.  If a professional doesn’t know what problems you solve, they cannot refer you to their client with a particular problem. 

 

You have to put your “solutions” in their mind, or else they may not think to recommend you in the future.

 

2. Don’t just network, build relationships!

 

No matter what your profession in the divorce sphere is, don’t end your networking efforts with slipping them a business card – make connections!   A quote by Reid Hoffman says “One of the challenges in networking is everybody thinks it’s making cold calls to strangers. It’s the people who already have strong trust relationships with you, who know you’re dedicated, smart, a team player, who can help you’.  In other words, doing business is easier when people know like and trust trust trust you!  Develop this kind of relationship with other professionals, and your business will grow exponentially!  This includes networking with other licensed professionals your clients are seeing to get them through these trying processes.

 

Attorneys can refer clients to counselors, and vice versa. Financial professionals can refer clients to those that can deal with real estate issues. So it goes on and on.

 

Tap into this resource by seeking out others in the divorce industry in your area. With online networking resources in today’s culture, your opportunities are endless.  Check out our NADP directory for other professionals to meet.

 

3. Join online communities

 

Speaking of online networking…

 

Take your online content marketing strategies a step above just having a website. You should also be engaging with social media sites, like LinkedIn and Facebook. Join relevant groups on these sites, whether they’re groups of divorce professionals or those who have gone through or are going through a divorce.

 

Once you find these communities, you can target ads for your business or reach out to individuals who need help. Just remember to keep interactions on social media professional, including what you post and share on your page.  If you come across as too “salesy” you’ll set yourself for frustration.  No one will refer you if they feel their clients’ are going to be “sold” something.   Come across as the caring giving resource and the business will follow. 

 

4. Personalize your approach

 

When you’re engaging with potential clients online, don’t forget that because divorce is delicate, your approach needs to feel personal and thoughtful.

 

Show potential clients that you know what they are going through, or are about to go through,  because of your experience with previous clients or something you learned at an NADP meeting while discussing their unique situation with them. Show that you understand how hard it can be to go through a divorce.  Being empathetic is important.  It’s putting yourself in their shoes, and they will feel it from you.

 

Rather than just treating your clients like customers who are interchangeable, divorcing couples want to feel cared for and understood. These are emotional processes, so show compassion every step of the way, even when reaching out to a network.   No good professional will put a shattered and broken couple into the hands of someone who has no empathy for their situation.  Be a giver.  Give of your resources and the referrals will follow.

 

5. Create a blog or news outlet

 

Sharing information in the industry is a great way to network with other individuals and gives your clients an idea of your commitment to the divorce process. Include other professionals’ quotes in your blogs.  Link to their blogs or websites, or invite another professional to write a guest post on your site.

 

The more you’re able to network via thoughtful, relevant content, the more you’re going to be interconnected to a large community where everyone is discussing similar topics and sharing valuable information and updates.

 

Post these blog updates or articles on your social media channels, too, and tag other professionals, and industries. You’ll be much easier to find online by potential clients who are seeking divorce resources.

 

6. Host events

 

Once you have started to create and foster your community of divorce professionals, combine resources to create a local event doing something you enjoy.   Topgolf, wine tasting, classes, and invite NADP members as well as others in the industry in your area.

 

Whether it’s a simple happy hour or full day of seminars, this is a great way to get people together and to continue to get your name and your professionalism out there. You can then start up regular get-togethers like this to keep expanding your network in your area.

 

These six tips will get you started when building a network of professional relationships in the divorce industry. With new online resources popping up every day, the opportunities are endless, so take advantage of content marketing strategies and social media channels available to you.

 

You’ll find even more resources and tips by engaging with the National Association of Divorce Professionals. Our goal is to positively influence the divorce process through strategic alliances and educational resources for divorce professionals to better serve their clients. Become a member today to take advantage of all the resources we have to offer such as networking opportunities, access to educational and business resources, and a listing in our national directory.

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Improve Your Digital Footprint

Posted By Content Bacon, Thursday, December 20, 2018

 

All businesses need to create an effective online content plan in our current digital-heavy culture, and divorce professionals are no exception

 

In the realm of divorce, referrals matter.

 

For instance, a Forbes survey of 188 divorce lawyers revealed that 96 percent saw over half of their more affluent clients ask them for referrals to other professionals within the industry.

 

So how can you up your online content game as a divorce professional? A valuable online presence can be crafted by investing in online content, like website or blog copy, social media presence, links on other sites, and more.

 

The content on your website needs to be clearly defined. For example, if you are a divorce lawyer, you’ll want to present information to potential clients about the divorce process. What they can expect and information they need to know.

 

Your social media presence also needs to be filled with relevant, current content. You don’t want to present potential clients with outdated sources of information. Social media is also a great place to share your blogs. On platforms like LinkedIn, you can share any affiliations you have, if you’re a member of NADP, share it. It will also show that you are networking with other professionals in the industry.

 

Here’s a look at how you can boost your chances to attract potential clients and leverage your web image effectively.

 

Start with a simple website

 

First and foremost, a professional website is a crucial component of your online presence. This is the one place where potential clients can find out all the information about you and what you do.

 

No matter if you’re a divorce attorney, financial professional, or mental health caregiver, you need a website. Start with the basics: a welcome message on the home page, an about page, and a contact page. If you have testimonials from previous clients, you can create a page for those as well.

 

Make sure you have a simple design and navigation is easy for your audience. While you may want to share your entire life story, think twice before having a ton of text on each page. Leads will want to see basic information about you and your business to get an overall picture of what you’re all about.

 

Don’t forget SEO

 

Leads should be able to search for your name or business name and see your website as one of the first results. So, make sure you also invest in search engine optimization (SEO) best practices when creating your website. This requires basic knowledge about which keywords your audience will search for and how to improve your location on that search engine results page (SERP).

 

Sometimes it’s worth investing in an SEO professional who can whip your website and keyword usage into shape.

 

For attorneys, it’s especially important to think about engaging organic keywords instead of those that include your business name. An example would be focusing on a search term like “divorce lawyer.” Then, make sure you include these keywords and valuable information about this topic throughout your website content.

 

Start a compelling blog or news section

 

Once you have your website created, consider starting a blog or news section. This component will feature regular articles, case studies, or press releases that your audience can read.

 

Not only does having a blog section provide your audience with valuable information in the divorce realm, but it also shows them that you are staying abreast to industry changes and care about what’s going on outside of your business.

 

This section can increase your credibility in the realm of divorce. It can also create opportunities to invite guest posters and other professionals to network and expand your reach even more.

 

Engage on social media platforms

 

These days, a social media presence is a must for any business. Facebook has a fairly simple and inexpensive ad program that targets your audience and effectively gets your content in front of them.

 

Disruptive Advertising says that the more active you are on these platforms, the more your local audience will engage with you. Moreover, when you’re trying to build both your client base and your online presence, making connections is key.

 

Write a regular email newsletter

 

An email newsletter is another great way to boost your digital footprint. Throughout the landing pages on your website, include a link where your audience can subscribe with their email address, and they’ll start receiving updates from you right to their email inbox.

 

This is effective because newsletters can serve as nice reminders that you exist, and when a person considering divorce finally decides to start reaching out to professionals for help, your name will be at the top of their mind.

 

The bottom line: the more content you put out there and the more content marketing channels you engage in, the better your chances become of connecting with your audience.

 

The National Association of Divorce Professionals (NADP) is a resource for all professionals in the realm of divorce. Our goal is to positively influence the divorce process through strategic alliances and educational resources for divorce professionals to better serve their clients. Become a member today to take advantage of all the resources we have to offer such as networking opportunities, access to educational and business resources, and a listing in our national directory.

 

The NADP is happy to announce its first annual conference, the NADP Experience 2019. This event will focus on marketing, education, and networking opportunities for divorce professionals and features a variety of guest speakers and sessions that are intended to help you serve your divorce clients better.

 

The two-and-a-half-day conference will be held from March 7th to 9th at the Westin Hotel in Fort Lauderdale Beach, FL. You’ll hear from a variety of experts in the industry from around the country, including marketing professionals who can help you craft an effective online presence and brand message.

 

You’ll also be able to learn everything you need to know about certification and education programs related to your profession. And the conference will be a great place to network with other professionals in the divorce industry.

 

Register early and save $200. Encourage your colleagues and other protentional new NADP members to take advantage of this special as well. We hope to see you at the NADP Experience 2019!

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How to Use Your NADP Membership to Grow Your Business and Your Brand as a Divorce Professional!

Posted By Vicky Townsend, Tuesday, August 1, 2017

I wanted to take this time to share a few ways you can use the NADP to grow your business connections, and to grow your brand as someone that has a real expertise in working with divorcing clientele. Your NADP membership can be used in so many ways that I thought I’d list some of them here. If you have any other ideas, shoot me an email! I will add them to the list (and give you a shout out!).

  1. Meet your members!  Take some extra time and get to know the people in your chapter. And when I say meet, I mean MEET them. Go to lunch, have a cup of coffee, a glass of wine, share a meal. Oh yes, and you must know that we adopt the “givers gain” theory of business referrals. In other words, what can you do for them, who can you introduce them to, and how can you help them solve a problem? When you are a member of the NADP, one of the most important things you must do is let each member (through your ED talk or through your elevator introduction) know what it is you can do for their client(s) going thorough divorce. It is in meetings like these that you will get to explore the industry, and get to know your fellow chapter members, in a much deeper way.
  2. Create your wish list! Who do you want to get to know? Is there a great attorney, financial advisor, or mental health expert that you’ve always wanted to meet? Having the NADP in your pocket is a great way to shift the conversation from “here’s why I should be your real estate agent” or “let me handle all of your money and this is why,” to “I have something that I think may be a good fit for your business…Let me tell you about the NADP…How about joining me for lunch/breakfast? I’ll pick you up!” Imagine having your dream resource in your car for a 30-minute drive to your meeting! You have the opportunity to build relationships each and every month with those business partners that will be created out of “here’s what I can do for you” instead of “what’s in it for me!”
  3. Invite your best resources to your chapter meetings. Don’t be afraid! (And if you do a good job and are your best self, you’ll never have to worry!) Keep your name and friendly smile in front of your best resources and referral sources each month. You have no idea how easy it is to refer the last nice/great guy that your contacts have run into. Make them a part of your monthly meetings and always remind them that you are available to help their clients as they go through the divorce process.
  4. Brand yourself as a divorce professional to your existing contact list. Being top-of-mind awareness is TOUGH! If you’ve taken my toothpaste test, you know what I mean! So, how do you stay top-of-mind? Post on Facebook, on LinkedIn, and any other social media sites you engage in, regularly. Let them know that you are attending your monthly meeting of the National Association of Divorce Professionals where you learn how to care for your clients that are going through the divorce process. 
  5. Become a part of the team! You can get involved by becoming a leader, joining a committee, becoming a membership liaison, or a chapter ambassador. If you want to be a professional that has an expertise as a divorce professional, and one that holds a leadership role, then the NADP will give you that chance! There are lots of ways you can get involved! Ask your leadership team for more details. 
  6. Make sure your NADP profile is updated and lists a direct link to your website, email, and to your social media handles. Also, remember to add our NADP member seal to your website with a link back to ours. When we create a spider web of links going back and forth to each other’s website, it creates an algorithm for Google to see that we are the one-stop shop for divorce, making our directory something that will pop onto the first page of Google searches organically. 
  7. Join our monthly workshops to help you grow your business via the Internet. I promise they are worth your time! You can learn how to make your LinkedIn profile the very best it can be, how to use Facebook, and so much more. Best of all, they’re free! And if you can’t attend, or want to refer to a previous workshop, you can find past recordings on our website. We will be bringing in other experts to help you and your business, so make sure you are engaged and involved!

I hope these tips are helpful for you. If you have any other ideas, please shoot me an email so I can add them to our list! I can be reached at Vicky@TheNADP.com

 

Here’s to your business success!

Tags:  NADP Membership  Professional and Business Development  Uses and Advantages  Vicky Townsend 

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Is your business, practice and brand in front of your clients when they are searching "divorce"?

Posted By Vicky Townsend, Friday, July 29, 2016

In 2016, we saw a change in online searches for the term "divorce"...when we researched the term "divorce" across the entire world, we see what has been "typical" trends in the United States, but this year is different and the economy may have something to do with it. In the past 12 months, there has been a surge in searches for "divorce" in March through May (June is not available as of this writing). If you look at the rest of the world, the search calendar differs. Typical search behaviors have shown that people search for divorce after the first of the year (the holidays are over, it's a new year, time for a change) and in the late summer/early fall months (summer is over, kids are back in school, time for a change) So why the change this year? It could have something to do with the stock market (luckily recovering quickly after Brexit news) and the rising home prices. Why? Because for the first time in a long time, couples have equity in their homes, and money in their accounts, and can finally afford to consider a divorce. Will this trend continue? Who knows, but information is power. The economy is a powerful factor when couples contemplate divorce, and kids going off to college may impact that decision as well.

With this information, you can plan your blogs, google ad campaigns, marketing and social media campaigns.

For information about how you can find the search terms that your clients are searching for, join us for our NADP Business Building Live Monthly Workshops, where we will show you how YOU can create your own "smart" marketing calendar for your divorce practice. 

Tags:  Business Development  Divorce  Vicky Townsend 

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Getting Motivated - The Missing Link

Posted By Administration, Friday, July 8, 2016

Getting Motivated - The Missing Link

by Liz Becker 

 

Motivation. Oh boy do I love that word when I am excited to do something. And oh boy do I hate that word when I dread to do something! What exactly is motivation and how do we get motivated when we are at a standstill? Motivation is an internal or external trigger that propels us to get in action.  It could be something we say or think to ourselves, or something we see or hear in the outside world that sets off the trigger.  Regardless of what the trigger is, there are three distinct reasons we are actually going to be motivated to do something: DESIRE, NECCESITY, or POSSIBILITY.

 

We are motivated to do something based on desire when we want something badly.

Necessity pushes us to do something because we feel we need to do it and have no choice in the matter. And finally, possibility is when we do something simply because it is available for us to do!

 

Depending on context, we do various things in our lives due to desire, necessity and possibility, however we usually have a preference that actually automatically motivates us to take action. Think about the most recent activity you were extremely motivated to do and ask yourself if you did it because you wanted to do it, needed to or because it was possible for you to do. You will be able to pick an answer.  

 

So why is this all important? Because if you want to get yourself motivated to do something you are not necessarily comfortable with, whether it is going to networking events, making warm calls for your business or speaking in front of a group, you must first understand how you specifically get motivated.

 

I am usually extremely motivated when it comes to necessity.  This is quite common with business owners because although we don’t necessarily love to do some of the tasks we do, we feel we have to or else our business will not run properly. I am not motivated to prepare my financial reports, but I do them because I have to! So for example, if I want to have lunch with a friend but there is a pile of receipts on my desk that need to be filed, I will probably not go to lunch because I am more motivated to do what I need rather than want. If my motivational preference were desire, I most likely would be more motivated to go for lunch with my friend and figure out the receipts when I get back (or procrastinate for days). 

 

When we take a good look at the last items on our marketing to-do lists, we usually did not complete them because we either did not have time or were not motivated enough. We tend to blame lack of time for pretty much everything we don’t get to do.  Although time can be quite limited, if you really think about it, most people make time for everything they are truly motivated to do!  So if you are stuck and lack motivation in getting something accomplished either personally or professionally, here are three steps to help get yourself into gear.

 

1.     Find out what your general preference is when you don’t have a problem to be motivated to do something.  Did you do it because you wanted to, needed to or simply because it was possible?

 

2.     Apply that motivational strategy to what you are stuck in.  For example, if your general preference is necessity and you want to start networking more but you can’t get yourself motivated to go to the events, you will have to find enough compelling reasons of why you NEED to get to the event.  It is imperative to make that list, because once you realize the need, you will be motivated to do it. The more on the list, the quicker the motivation. Same works for the other preferences.   If your motivational strategy is desire, and you are trying to get motivated for something you don’t want to do, you will have to look a bit beyond what is directly in front of you.  Make a list of all of things you can achieve or obtain (that you desire) by completing the task.   Remember, you are really going to have to want those things badly to get motivated to do that task that will bring them to you!

 

3.     Keep that list handy so that you continue to enforce the reasons that fit your motivational preference until your once struggle turns into habit and ultimately pleasure!

 

So what are you waiting for? Go and get motivated!

 

Tags:  communication 360  Liz Becker  motivation  professional development 

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